Social media comprises a vital three-part process for tourism and hospitality businesses: content, community management and advertising. Our work with our clients will depend on their preferences and business needs.<br>Today most of the luxury brands are on social media; in fact, they comprehend they should be on social media. However, many are uncertain about what best practice requires. They look for advice on how to expand their follower's engagement, on how to best engage with bloggers so they can obtain rights to the content and also how to handle the fact that often their crucial source markets speak different languages.